For SMEs and startups who are looking for a cost-effective way to develop their mobile applications, Google App Engine is the perfect solution. The service is easy to get started with and integrates the tools needed for app development. It includes features like Big Table and GFS, and allows you to create apps that will withstand various usage scenarios. With the right configuration, you can scale your apps to meet the demand. This helps you minimize costs by avoiding idle instances. To deploy your application, all you have to do is select the appropriate plan and begin building your application. Google App Engine offers a variety of CPU and memory configurations, allowing you to choose the right one for your needs. It also provides support for both NoSQL databases and SQL databases. You can also use traffic splitting and content delivery networks with it. It also supports security scanning, versioning, and a wide range of features. With Google App Engine, you won't need to worry about managing your own infrastructure. The service handles these tasks automatically for you, allowing you to focus on your core business capabilities. Furthermore, it offers efficient release cycle management. In order to use this service, you must first create an account on the GAE platform, install the app engine SDK, write the source code for your application, test it, and deploy it to the Google Cloud.